1. Verify DNS Records Use online tools to verify your SPF, DKIM, and DMARC records. Make necessary adjustments to ensure they are correctly configured.
2. Monitor IP Reputation Regularly check your IP address against blacklists and use reputation monitoring tools to keep an eye on your IP status. If blacklisted, follow the delisting procedures provided by the blacklisting authority.
3. Optimize List Management Implement a double opt-in process and periodically clean your email lists to remove inactive or unengaged subscribers. This will improve your engagement metrics and sender reputation.
4. Test Email Content Before sending out emails, test them on multiple email clients and devices to ensure they render correctly. Fix any broken links and optimize images and alt texts.