What Measures Can Marketers Take to Combat Phishing?
- Educate Customers: Inform your audience about how to recognize phishing attempts and encourage them to report suspicious emails. - Authenticate Emails: Use email authentication methods such as SPF, DKIM, and DMARC to prevent attackers from spoofing your domain. - Monitor Email Metrics: Keep an eye on unusual spikes in bounce rates or spam complaints, which could indicate phishing activity. - Secure Email Platforms: Use secure email marketing platforms that offer built-in protections against phishing. - Regular Audits: Conduct regular security audits to ensure your email marketing practices are up to date.