How Can Marketers Improve Their Email Campaigns to Pass Filtering Algorithms?
Marketers can take several steps to improve their email campaigns:
Build a Good Sender Reputation: Consistently send quality content and maintain low bounce rates. Optimize Content: Use relevant subject lines, avoid spammy words, and ensure that the email content is valuable to the recipient. Segment Your Audience: Target audiences based on their preferences and behaviors. Monitor Performance: Keep track of open rates, click-through rates, and bounce rates to adjust strategies accordingly.