Benchmark reports typically include a range of essential metrics:
Open Rates: The percentage of recipients who open an email. Click-Through Rates (CTR): The percentage of recipients who click on one or more links in the email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rates: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rates: The percentage of recipients who opt out of receiving future emails.