Measuring the success of your CTAs is essential for optimizing your email marketing strategy:
Click-Through Rate (CTR): This metric shows how many people clicked on your CTA compared to the total number of email recipients. Conversion Rate: This measures how many of those who clicked on your CTA completed the desired action, such as making a purchase or filling out a form. A/B Testing: Conduct A/B tests with different CTA text, colors, and placement to see what resonates best with your audience.