What Metrics Are Important for Evaluating Campaign Results?
When evaluating the results of an email marketing campaign, several key metrics are essential. These include open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate. Open rate measures how many recipients opened the email, while CTR looks at how many clicked on a link within the email. The conversion rate indicates how many recipients took a desired action, such as making a purchase. Bounce rate reflects the percentage of emails that could not be delivered, and the unsubscribe rate shows how many recipients opted out of future emails.