Mailchimp tracks a variety of metrics that are essential for evaluating the success of an email campaign. Some of the key metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links within your email. Bounce Rate: The percentage of emails that were not delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who unsubscribe from your mailing list after receiving the email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase, after clicking a link in your email.