Identifying your intended audience involves several steps: 1. Data Collection: Gather data from various sources such as website analytics, social media, and customer feedback. 2. Segmentation: Divide your audience into segments based on demographics, behavior, purchase history, and other relevant criteria. 3. Persona Development: Create detailed customer personas to better understand the needs, preferences, and challenges of different segments. 4. Engagement Analysis: Assess how different segments interact with your emails to refine your targeting strategy.