Investors are typically interested in metrics that demonstrate the effectiveness of an email marketing campaign. These include:
- Open Rates: The percentage of recipients who open the email. This indicates how compelling the subject line and sender name are. - Click-Through Rates (CTR): The percentage of recipients who click on one or more links in the email. This shows how engaging the email content is. - Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar. This is a direct indicator of the campaign's success. - Customer Lifetime Value (CLV): The total worth of a customer over the duration of their relationship with the company. Effective email marketing can significantly boost CLV by fostering customer loyalty.