What Metrics Should You Track During the Free Trial?
Tracking the right metrics during the free trial period can help you understand user behavior and improve your conversion strategy. Key metrics include:
1. Activation Rate: The percentage of users who have started using the platform after signing up for the trial. 2. Engagement Rate: How frequently users interact with the platform (e.g., emails sent, features used). 3. Conversion Rate: The percentage of trial users who convert to paying customers. 4. Churn Rate: The percentage of users who discontinue using the platform during or after the trial period.