Mailchimp reports provide a variety of metrics to gauge the success of your campaigns. Some of the key metrics include:
Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. Bounce Rate: The percentage of emails that were not successfully delivered. Unsubscribe Rate: The percentage of recipients who unsubscribed from your email list after receiving the email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.