What are the Benefits of a Smaller, More Targeted Pool?
A smaller, more targeted email list can be more beneficial for several reasons:
Higher Engagement: A targeted list is more likely to engage with your content, leading to higher open and click-through rates. Better Deliverability: Fewer bounces and spam complaints improve your sender reputation, enhancing deliverability. Cost Efficiency: Lower costs for email marketing services, as you are paying for a smaller number of highly engaged subscribers.