What Metrics Should be Included in Email Marketing Reports?
Key metrics to include in email marketing reports are: - Open Rate: The percentage of recipients who open the email. - Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in the email. - Conversion Rate: The percentage of recipients who completed the desired action, such as making a purchase or filling out a form. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opted out of the email list. - Spam Complaints: The number of recipients who marked the email as spam. - Revenue Generated: The amount of revenue generated from the email campaign.