What Metrics Should You Track Based on Device Usage?
Open Rates and Click-Through Rates (CTR): These metrics can vary significantly between devices. For example, mobile open rates might be higher, but desktop users might have a higher CTR due to easier navigation.
Conversion Rates: Track how many users complete your desired action (like making a purchase) and see if there's a variation between desktop and mobile users. This can help you understand where to focus your optimization efforts.
Device-Specific Engagement: Pay attention to how users interact with your email content on different devices. Do mobile users click more on certain types of links? Are desktop users more likely to download attachments?