What Metrics Should Be Tracked During a Free Trial?
Tracking the right metrics during a free trial can help in understanding user behavior and improving conversion rates. Key metrics include:
Signup Rate: The number of users who sign up for the free trial. Activation Rate: The percentage of users who complete the initial setup and start using the platform. Engagement Rate: How frequently users interact with the platform during the trial period. Conversion Rate: The percentage of trial users who convert to paying customers.