What Metrics Should Be Tracked in an Email Campaign?
To determine the effectiveness of an email marketing campaign, it's essential to track key metrics, including:
- Open Rates: Indicates the percentage of recipients who opened the email. - Click-Through Rates (CTR): Measures the percentage of recipients who clicked on links within the email. - Conversion Rates: Tracks the number of recipients who completed a desired action, such as signing up for a consultation or making a purchase. - Bounce Rates: Identifies the percentage of emails that were not successfully delivered. - Unsubscribe Rates: Monitors the number of recipients who opted out of future emails.
Analyzing these metrics helps solar energy companies refine their strategies and improve future campaigns.