What Metrics Should Be Tracked in Automotive Email Marketing?
To measure the success of your email campaigns, track the following metrics:
1. Open Rate: The percentage of recipients who open your email. A high open rate indicates that your subject line and preview text are compelling. 2. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. This helps you gauge the effectiveness of your email content and calls-to-action. 3. Conversion Rate: The percentage of recipients who took the desired action, such as booking a test drive or scheduling a service appointment, after clicking through your email. 4. Bounce Rate: The percentage of emails that were not delivered. High bounce rates can indicate issues with your email list quality. 5. Unsubscribe Rate: The percentage of recipients who opted out of your email list. While some churn is normal, a high rate may indicate that your emails are not meeting customer expectations.