What Metrics Should Be Tracked on a Real-Time Dashboard?
Several key metrics should be monitored to gauge the effectiveness of email campaigns:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in the email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient’s inbox. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.