How Can One Calculate the Annual Revenue Attributable to Email Marketing?
To calculate the annual revenue attributable to email marketing, businesses can track the following:
1. Total Sales from Email Campaigns: Sum of all sales directly resulting from email campaigns. 2. Attribution Models: Use models like last-click, first-click, or multi-touch attribution to assign revenue to email marketing efforts accurately. 3. Tracking Codes: Implement UTM parameters and trackable links to monitor conversions and revenue from specific campaigns.
By analyzing these data points, businesses can determine the exact contribution of email marketing to their annual revenue.