What Metrics Should Be Tracked to Measure Success?
To gauge the success of your email marketing efforts, track the following metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a purchase after clicking through from the email. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out from your email list.