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What metrics should be tracked to measure the success of an email campaign?

Key metrics to track include open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate. These metrics can provide insights into how well your emails are performing and where there may be room for improvement. Additionally, tracking revenue generated from email campaigns can help measure ROI.

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What role does email design play in the success of an email campaign?
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What metrics should be tracked to measure the success of an email campaign?
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