What Metrics Should Be Tracked to Measure the Success of Event Promotion Emails?
To gauge the effectiveness of event promotion emails, marketers should track several key metrics:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who complete the desired action, such as registering for the event. Bounce Rate: The percentage of emails that couldn't be delivered to recipients. Unsubscribe Rate: The percentage of recipients who opt-out of receiving future emails.