Ignoring the need to provide value in your email marketing campaigns can have several negative consequences:
Decreased Engagement: Recipients are less likely to open or interact with your emails. Higher Unsubscribe Rates: Subscribers may choose to opt-out of your email list if they don't find your content valuable. Damage to Brand Reputation: Consistently sending low-value emails can harm your brand's image and credibility. Increased Spam Complaints: Emails that don't provide value are more likely to be marked as spam, affecting your deliverability. Lost Sales Opportunities: By failing to engage your audience, you miss out on potential sales and conversions.