What Metrics Should Be Tracked When Combining These Strategies?
When combining traditional advertising with email marketing, it’s important to track specific metrics to measure success. Key metrics include:
Conversion Rate: The percentage of people who see your traditional ads and then subscribe to your email list. Engagement Rate: How actively subscribers are interacting with your email content after signing up through traditional channels. Traffic Sources: Use UTM codes and other tracking tools to identify where your email subscribers are coming from. ROI: Calculate the return on investment for both traditional advertising and email marketing to understand their combined effectiveness.