What Are the Benefits of Combining Traditional Advertising with Email Marketing?
Broader Reach: Traditional advertising can introduce your brand to a wider audience, while email marketing can follow up with more personalized messages. Improved Engagement: Using multiple channels can improve engagement rates as customers encounter the brand in various contexts. Enhanced Data Collection: Traditional methods can drive traffic to digital platforms where more data can be collected for email campaigns. Reinforcement of Messages: Seeing the same message in different formats can reinforce brand recognition and recall.