Tracking the right metrics is key to understanding the effectiveness of email marketing campaigns. Important metrics include:
Open Rates: The percentage of recipients who open the email. A low open rate may indicate issues with subject lines or sender reputation. Click-Through Rates (CTR): The percentage of recipients who click on links within the email. This metric helps gauge the effectiveness of the email content and CTAs. Conversion Rates: The percentage of recipients who take the desired action, such as making a purchase. This is a critical measure of the campaign's ROI. Unsubscribe Rates: The percentage of recipients who opt-out of the email list. High unsubscribe rates could indicate that the content is not resonating with the audience.