What Metrics Should High Frequency Senders Monitor?
Monitoring key metrics is crucial for high frequency senders to ensure their strategy is effective:
Open Rates: Track how many recipients open your emails. Click-Through Rates (CTR): Measure how many recipients click on links within your emails. Unsubscribe Rates: Keep an eye on how many people are opting out. Spam Complaints: Monitor the number of complaints to avoid deliverability issues.