What metrics should I track to measure campaign performance?
To accurately measure the success of your email campaigns, itâs crucial to track a combination of email marketing metrics. These include:
Open Rate: The percentage of recipients who open your email. It indicates the effectiveness of your subject line and sender name. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. This helps gauge the engagement level of your content. Conversion Rate: The percentage of recipients who completed the desired action, such as making a purchase or signing up for a webinar. Bounce Rate: The percentage of emails that could not be delivered. A high bounce rate could indicate issues with your email list quality. Unsubscribe Rate: The percentage of recipients who opted out from receiving future emails. It provides insight into how well your content resonates with your audience.