What Metrics Should Marketers Track for Webmail Campaigns?
Key metrics to track for webmail campaigns include:
Open rate: The percentage of recipients who open your email. A high open rate indicates effective subject lines and sender reputation. Click-through rate (CTR): The percentage of recipients who click on links within your email. This metric measures the effectiveness of your content and CTAs. Conversion rate: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a newsletter. Bounce rate: The percentage of emails that could not be delivered. A high bounce rate may indicate issues with your email list or deliverability. Unsubscribe rate: The percentage of recipients who opt-out of your email list. Monitoring this metric helps identify areas for improvement in your email content and frequency.