How Can Marketers Improve Engagement with Webmail Users?
To improve engagement with webmail users, marketers should focus on:
Personalization: Tailor your emails to individual recipients based on their preferences and behavior. Segmentation: Group your email list into smaller segments based on demographics, interests, or past interactions to send more targeted content. Compelling subject lines: Craft attention-grabbing subject lines to increase open rates. Interactive elements: Include interactive elements like polls, surveys, or quizzes to engage recipients. Consistent branding: Maintain a consistent brand voice and design across all emails to build trust and recognition.