Tracking metrics is essential for understanding the effectiveness of your campaigns. Key metrics include:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who complete a desired action (e.g., making a purchase). - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opt out of your email list.