What Metrics Should MSSPs Track in Email Marketing?
MSSPs should track various metrics to assess the effectiveness of their email marketing campaigns:
Open rates to measure the percentage of recipients who open the emails. Click-through rates (CTR) to gauge the engagement level. Conversion rates to determine how many recipients take the desired action. Bounce rates to identify issues with email deliverability. Unsubscribe rates to understand the level of content relevance and interest.