expert insights

How can email automation enhance your marketing strategy?

Email automation allows you to send targeted, timely emails based on specific triggers or actions taken by the recipient. For instance, a welcome email series can be automatically sent when someone subscribes to your newsletter, or a cart abandonment email can be triggered if a customer leaves items in their shopping cart. Automation not only saves time but also ensures that your audience receives relevant content at the right moment, increasing the likelihood of engagement and conversion.

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