Retailers can send various types of emails, each serving a different purpose. Some of the most common email types include:
Welcome Emails: Sent to new subscribers to introduce the brand and set the tone for future communications. Promotional Emails: Highlight sales, special offers, and product launches. Abandoned Cart Emails: Sent to remind customers of items left in their shopping cart. Re-Engagement Emails: Aim to win back inactive subscribers. Transactional Emails: Include order confirmations, shipping notifications, and receipts.