Different stakeholders may focus on different metrics, but here are some common ones that are crucial for the success of email marketing campaigns:
- Open Rates: Important for content writers and marketers to understand engagement. - Click-Through Rates (CTR): A key metric for sales teams to gauge interest in the product or service. - Conversion Rates: Crucial for measuring the effectiveness of the campaign. - Bounce Rates: IT and data teams focus on this to maintain list hygiene. - Unsubscribe Rates: Important for understanding customer satisfaction and campaign impact. - ROI: Overall return on investment is a key metric for all stakeholders.