stakeholder involvement

What Metrics Should Stakeholders Focus On?

Different stakeholders may focus on different metrics, but here are some common ones that are crucial for the success of email marketing campaigns:
- Open Rates: Important for content writers and marketers to understand engagement.
- Click-Through Rates (CTR): A key metric for sales teams to gauge interest in the product or service.
- Conversion Rates: Crucial for measuring the effectiveness of the campaign.
- Bounce Rates: IT and data teams focus on this to maintain list hygiene.
- Unsubscribe Rates: Important for understanding customer satisfaction and campaign impact.
- ROI: Overall return on investment is a key metric for all stakeholders.

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