To measure the success of email marketing campaigns, tech companies should track a variety of metrics, including:
- Open Rates: Indicates the percentage of recipients who opened the email. - Click-Through Rates (CTR): Measures how many recipients clicked on a link within the email. - Conversion Rates: Tracks how many recipients completed a desired action, such as signing up for a webinar or making a purchase. - Bounce Rates: Shows the percentage of emails that couldn’t be delivered. - Unsubscribe Rates: Indicates how many recipients opted out of the mailing list.
Monitoring these metrics helps in refining strategies and improving future campaigns.