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What Metrics Should You Monitor for Mobile Email Campaigns?

Tracking the right metrics helps you understand the effectiveness of your mobile email marketing efforts. Key metrics include:
Open Rates: Measure the percentage of recipients who open your email.
Click-Through Rates (CTR): Track the number of recipients who click on links within your email.
Conversion Rates: Monitor the percentage of recipients who complete a desired action, such as making a purchase.
Bounce Rates: Keep an eye on the number of emails that could not be delivered.
Unsubscribe Rates: Track the number of recipients who opt out of your email list.

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