Several key metrics should be observed to gauge the effectiveness of your email campaigns:
Open Rate: The percentage of recipients who open your email. This metric helps you understand the effectiveness of your subject lines and sender reputation. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This indicates the relevance and appeal of your content. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. This metric measures the overall success of your email campaign. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can harm your sender reputation. Unsubscribe Rate: The percentage of recipients who opt out of your email list. This metric can help identify issues with email frequency or content relevance.