What Metrics Should You Track Alongside Conversion Rate?
While the conversion rate is a crucial metric, it should be analyzed in conjunction with other metrics for a comprehensive view of your email marketing performance. These metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Bounce Rate: The percentage of emails that were not successfully delivered. Unsubscribe Rate: The percentage of recipients who unsubscribe from your email list. Revenue Per Email: The average revenue generated per email sent.