What Metrics Should You Track for Branded Email Campaigns?
Monitoring specific metrics can help you gauge the effectiveness of your branded email campaigns:
1. Open Rate: Measures how many recipients open your emails. A strong brand often leads to higher open rates. 2. Click-Through Rate (CTR): Indicates the percentage of people who clicked on a link within your email. 3. Conversion Rate: Tracks the number of recipients who completed a desired action, such as making a purchase. 4. Unsubscribe Rate: Helps you understand if your branding and content are resonating with your audience. 5. Spam Complaints: High spam complaints can damage your sender reputation, so itâs essential to keep this number low.