How Important is Email Authentication in Building Trust?
Email authentication is vital for building trust in email marketing. Techniques such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) help ensure that your emails are not tampered with during transmission and that they genuinely come from your domain. Proper email authentication can improve your deliverability rates and reduce the chances of your emails being marked as spam, thereby bolstering recipient trust.