What Metrics Should You Track for Mobile Email Marketing?
Monitoring the performance of your mobile email campaigns is essential for optimizing future efforts. Key metrics to track include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who take the desired action after clicking through to your website. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.