promotions and discounts

What Metrics Should You Track for Promotional Emails?

Tracking the right metrics can help you measure the success of your promotional campaigns. Important metrics include:
Open Rate: The percentage of recipients who opened the email.
Click-Through Rate (CTR): The percentage who clicked on a link within the email.
Conversion Rate: The percentage who completed a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that could not be delivered.
Unsubscribe Rate: The percentage of recipients who opted out of future emails.

Frequently asked queries:

Why Are Promotions and Discounts Important in Email Marketing?
What Types of Promotions and Discounts Can Be Used?
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When Is the Best Time to Send Promotional Emails?
How to Craft Effective Subject Lines for Promotional Emails?
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