To effectively measure the revenue impact of email marketing, it’s crucial to track key metrics. These include:
1. Open Rate: Indicates the percentage of recipients who opened your email. Higher open rates can correlate with higher revenue. 2. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email. A higher CTR often leads to increased conversions. 3. Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase. This is directly tied to revenue generation. 4. Average Order Value (AOV): The average amount spent per order. Higher AOV contributes to increased revenue. 5. Revenue Per Email (RPE): Calculates the total revenue generated divided by the number of emails sent. This metric helps assess the overall effectiveness of email campaigns.