What Metrics Should You Track for Sustainable Email Marketing?
Tracking the right metrics can help you measure the effectiveness of your sustainable email marketing efforts. Key metrics to monitor include:
Open Rate: Indicates the effectiveness of your subject lines and timing. Click-Through Rate (CTR): Measures the relevance of your email content. Unsubscribe Rate: High rates may indicate that your emails are not resonating with your audience. Bounce Rate: Helps identify issues with your email list quality.