What Metrics Should You Track to Measure Attention?
To assess whether your emails are capturing and retaining attention, monitor these key metrics:
Open Rate: Indicates how many recipients opened your email. A higher open rate suggests that your subject line and sender name are effective. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email. A higher CTR indicates engaging content and a strong CTA. Bounce Rate: The percentage of emails that could not be delivered. A high bounce rate can affect deliverability and should be minimized. Unsubscribe Rate: Tracks how many recipients opted out of your email list. A high unsubscribe rate might indicate irrelevant content or too frequent emails. Engagement Over Time: Analyzing how engagement metrics change over time can provide insights into the effectiveness of your strategies.