How to Measure the Success of Email Marketing Campaigns?
Success in email marketing can be measured using several key metrics:
Open rate: The percentage of recipients who open your email. Click-through rate (CTR): The percentage of recipients who click on a link within your email. Conversion rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Bounce rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe rate: The percentage of recipients who opt-out of your email list after receiving an email.