To measure how well you are delighting your subscribers, focus on the following key metrics:
Open Rate: Indicates how many subscribers open your emails. A high open rate suggests that your subject lines are compelling and your audience is interested. Click-Through Rate (CTR): Measures the percentage of subscribers who click on links within your emails. A high CTR indicates that your content is engaging and relevant. Conversion Rate: Tracks the number of subscribers who take the desired action, such as making a purchase or signing up for a webinar. This is a direct measure of the effectiveness of your email campaigns. Customer Feedback: Monitor feedback from your subscribers through surveys and direct responses to gauge their satisfaction. Unsubscribe Rate: A low unsubscribe rate indicates that your content is well-received and valued by your audience.