purchases

What Metrics Should You Track to Measure Purchase Success?

To measure the success of your email marketing campaigns in driving purchases, track the following metrics:
- Conversion Rate: The percentage of email recipients who complete a purchase.
- Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
- Revenue Per Email: The average revenue generated from each email sent.
- Average Order Value (AOV): The average amount spent by customers who make a purchase.
- Return on Investment (ROI): The overall profitability of your email marketing efforts.

Frequently asked queries:

Cities We Serve