What Metrics Should You Track to Measure Purchase Success?
To measure the success of your email marketing campaigns in driving purchases, track the following metrics:
- Conversion Rate: The percentage of email recipients who complete a purchase. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Revenue Per Email: The average revenue generated from each email sent. - Average Order Value (AOV): The average amount spent by customers who make a purchase. - Return on Investment (ROI): The overall profitability of your email marketing efforts.