What Metrics Should You Track to Measure the Success of Integrating Social Media with Email Marketing?
Tracking the right metrics is crucial to measure the success of integrating social media with email marketing. Key metrics include:
- Subscription Rate: Monitor the rate at which your social media followers are converting into email subscribers. - Engagement Rate: Measure the engagement levels of your email content promoted on social media platforms. - Click-Through Rate (CTR): Track the click-through rate (CTR) of links in your social media posts that lead to email subscription pages. - Conversion Rate: Analyze the conversion rate of email subscribers acquired through social media campaigns. - ROI: Calculate the return on investment (ROI) of your integrated marketing efforts to ensure they are delivering value.